The Airbnb logo and app are recognized by millions worldwide and have played a huge role in the brand’s success.
AirbnbĪirbnb connects people renting homes or rooms to people out on business trip or vacation.
The insignia of Apple today is a symbol of innovation, creativity and trust. The rainbow was replaced with a glassy look and a gradient shade which gave the logo a sophisticated look. The co-founder of Apple, Ronald Wayne, designed the logo as a tribute to Isaac Newton.Īpple did some tweaking to come up with the brilliant minimalistic logo we know today. The logo depicts the story of an apple falling on Isaac Newton’s head which eventually led to the discovery of gravity. The original logo design of Apple was considered extremely complicated. Top 5 famous brands with minimal logo design 1. These brands realized the power of minimalistic designs and have used them to their benefit. Some of the world’s most famous companies have used minimalistic logos for their brands.
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A clutter free logo has a deep impact on the user’s mind since it is refreshing and registers quickly. These logos pack a powerful punch right on the face of the customers.
Simple and elegant, minimal logos have the power to connect instantly. Companies and brands invest a lot of time and money for a great minimalistic logo. A lot of brainpower is used in making a minimalistic logo. Modern logos are minimalistic and simple. From Ford to Google and from FedEx to McDonald’s all gave their brands the much deserved minimal logos. The best of brands gave their logos a minimalistic makeover. These designs helped the brands set themselves apart from the crowd.Īs we moved into the 21st century, companies began to modernize their logos. The competition gave birth to the first well thought out logo designs. As companies grew, so did competition companies started using brain power into branding. The concept of branding was relatively new and companies did not invest much into marketing their brands. Modern businesses in the 1900’s used logos only to convey the company name. The De Stijl movement is the foundation of modern minimalist aesthetics. The movement embraced the concept of abstract harmonic compositions and geometrics. The De Stijl (Dutch for “The Style”) movement which was headed by painters Theo Van Doesberg and Piet Mondrian along with architect Gerrit Reitveld, saw the rise of minimalistic concepts. The concept of “ma”, which roughly means “the space between two objects”, is greatly applied in Japanese design aesthetics. The Japanese were the first to use intentional minimalism in their creativity. A logo can be retained in the mind of the consumers for a very long time if minimalism is incorporated in a logo design. Our brains simplify complex images and structures to store them in the memory, which is why minimal creations are always a hit.
Minimal compositions are extremely catchy and can be found everywhere including paintings, dance, films, theatres, music, photography and of course, LOGOS! Bauhaus culture rejected intricate and lavish compositions for more down-to-earth creations. Influenced by the Bauhaus culture, minimalism is a result of the modernist movement of the 1960s. Minimalism, simply put, is a design approach that uses existing elements, simplicity and maximum use of space. And the solution is… MINIMALISM! Incorporating a minimalist approach into your logo will not only make your brand look sophisticated but also put you way ahead of your competitors. However, there is one quick solution which will save you time, competition and give your brand a contemporary look. Deciding the kind of logo you want for your business can be tricky and difficult.
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